Beautiful Color Moisturizing Lipstick’s highly pigmented and fade-resistant matte formula glides on with silky smooth comfort and saturates lips with intense colour that last for 12 hours.* The modern and luxurious matte lipstick features moisture-enriched pigments, mango, shea and Murumuru butters to protect, condition, and nourish lips with moisture. Satin-Texture Powders form a unique film that flexes and bends with every smile and pucker for supple matte look that won’t fade all day.

Matte lips make a statement, and work on any skin tone at any age for any occasion. Curated by Elizabeth Arden Global Makeup Artist, Rebecca Restrepo, these new shades offer bold playful colours, delicate everyday shades and timeless reds for classic or trend driven looks.

Results**:

• 93% of women said their lips felt softer

• 90% of women said their lips felt moisturised

• 75% of women said their lips felt protected

*Based on a US clinical study of 32 women by subject self-assessment after 12 hours.

**Based on a US clinical study of 32 women by subject self-assessment.

Key Ingredients

Satin-Texture Powders: Provide longwear. Along with emollients and specially-coated pigments, they form a flexible film which adds to the comfort and wear.

Maxi Lip™: Provides lips with 60% increase in moisturisation for a fuller, healthier and plumper looking pout.***

Moisture Enriched Pigments: Moisturising butters surround each pigment to help condition lips while providing rich, lasting colour

Mango, Shea and Murumuru Butters: Natural emollients to help protect, condition, and soothe the lips.

Argan Oil & Vitamin E: Helps improved moisture retention while providing antioxidant protection against the visible signs of ageing caused by environmental assaults.

*** Maxi Lip™ is used under the authorisation of Sederma, Inc. Based on one month in-vitro/in-vivo testing of a lip treatment product with 1% Maxi Lip™.